Digital Marketing

Overview: End-to-end digital marketing: SEO, SEM, social, content, analytics and paid campaigns.

Modules

1. Marketing fundamentals & digital strategy

2. SEO on-page & off-page

3. Google Ads (search, display) & campaign setup

4. Social media marketing & content strategy

5. Email marketing & marketing automation

6. Analytics & conversion tracking (GA4)

7. Paid social & performance measurement

8. Capstone campaign & reporting

Duration & Schedule

• Weekday: 8–12 weeks

• Weekend: 12–20 weeks

Career outcomes

• Digital Marketing Executive / SEM Specialist

• Social Media Manager / Performance Marketer

Avg Salary (est.)

• India: ₹3 LPA → ₹12 LPA

• US: $50k → $110k

Course benefits

• Run live campaigns with real budgets (optional)

• Build measurable portfolio (ads + analytics)

• Hiring support for entry roles